CASE STUDY Market efficiencies on crack?

Amazon can already deliver products within hours. With AI, online markets could become so adept at reading our habits that they might start shipping us stuff we need before we even know we need them...

Will we sign up to receive any item that AI markets think we should be consuming, keeping what we want and rarely sending back the odd rest?

Until now, designers and tastemakers worked inventing products they believed would improve our lives. But as AI processes all our product ratings, reviews, and preferences, a digital market could automatically design and order new products based on client complaints and requests.

Like a mother interpreting her infant’s signs, AI could predict our urges before they even arise and work ahead to optimize production and supply chains, coordinating an avalanche of fascinating new goods that inundate our doorsteps...

The result could be an insane never-ending cycle of creation, desire, and addiction that challenges the very boundaries of supply and demand.

Amazon is good, but could soon become so incredibly good, that we might all end up out in the streets “turning tricks” to pay for our next shopping fix.