An unexpected employment boom?

According to a report by Goldman Sachs, AI could wipe out 300 million full-time jobs. After spending a decade talking with AI experts, I’ve noticed something alarming: they’re often too timid to face the full repercussions or too unimaginative to predict what’s coming. Their job loss forecasts? Way too optimistic.

The truth is, the impact on jobs will likely be much more brutal than anyone is admitting. But here’s the flip side—they’re also failing to imagine the massive opportunities AI could unlock. Yes, jobs will disappear, but AI will also create entire industries we haven’t even thought of yet.

The real challenge is finding the jobs that will survive as AI reshapes everything. It’s time to think creatively and tackle this head-on:

If jobs are going to vanish and emerge at lightning speed, what kinds of businesses are unshakable through every tech cycle?

What about a business that matches newly created jobs with the millions of displaced workers? Or even better, one that gives people a sense of purpose in this AI-driven world?

How do you build a company that offers purpose in an era where machines are taking over? Begin with this: helping others has always been the most fulfilling job there is—statistically proven. So, start there.