CASE STUDY Exercise: trucking companies (A)

The U.S. trucking industry is a highly valuable market worth $940 billion. It employs 3.5 million truck drivers, with an average salary of $62,000.

02) FIND THE PARADIGMS AI CAN BREAK

Truck drivers in the U.S. can legally work a maximum of 11 hours per day. On average, trucks operate at only 50% of their total load capacity.

03) PREDICT SELF OR EXTERNAL DISRUPTION

10-15% of trucks are owned by independent operators. Truck drivers have a disproportionately large social influence on the market culture, making it unlikely that the industry will self-disrupt quickly.

04) IMAGINE A NEW AI-POWERED SOLUTION

A self-driving electric trucking company offers cheaper, faster deliveries while reducing human accidents. By emphasizing society’s environmental responsibility to switch to eco-friendly self-driving trucks, customers can book trucking services as easily as using Uber. An enterprise version would target corporate clients.